Analysis of The Trend of Spotify

With the change in people's music consumption patterns, streaming media enterprises have attracted more and attention. Spotify is one of largest at present, its rapid development has been attracting As market becomes increasingly competitive, Spotify's single business model limited. Through combination qualitative quantitative research, this paper concludes that main problems current are as follows: firstly, it cannot produce content, acquiring playing rights only by buying copyright record companies not consumes a lot money but also uncertainties. Second, relying on advertising subscription fees revenue unable to meet needs enterprise management costs. Third, competition among music-streaming services intensifies, must be able provide users with satisfying their tastes. Therefore, solve these future, can focus creating own company, upgrading algorithm, developing hardware products enrich model.